Krishna Rathi | Portfolio

About Me

Hi, I'm Krishna Rathi — a commerce graduate from NMIMS with hands-on experience in marketing, analytics, and government tech platforms. I've worked with organizations like M3M India, NIC, and Little Nap, and contributed to AI and data-driven research. I specialize in turning insights into strategy through data, design, and execution.

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My Skills

Python

SQL

Tableau

HTML

CSS

JavaScript

Excel

React

Work Experience

Strategic Project Intern – Little Nap Design Pvt Ltd, Delhi

Sep’24 – Dec’24 | 40 hrs/week

Industry: Manufacturing

Little Nap Designs Pvt. Ltd., based in India, is a renowned brand known for its high-quality recliner chairs designed for homes, cinemas, hospitals, and automotive sectors. Established in 2011, the company is known for its craftsmanship, innovation, and design excellence.

Key Responsibilities:

Analyzed production, customer behavior, and sales data using Excel, BI tools, and visualization software.
Created reports and dashboards to present insights to decision-makers.
Tracked KPIs to identify performance gaps and recommend improvements.

Skills Used: Python, SQL, Matplotlib, MS Excel, Jenkins, CircleCI

Marketing Intern – M3M India Pvt Ltd, Gurugram

Jun’24 – Aug’24 | 30 hrs/week

Industry: Real Estate

M3M India Pvt Ltd is a leading real estate developer based in Gurugram, recognized for its premium residential, commercial, and retail spaces. Known for quality construction and sustainability, it has contributed significantly to India's real estate growth.

Key Responsibilities:

Conducted research on market trends and consumer preferences to shape strategy.
Created content for social media, blogs, and marketing collateral.
Managed social media channels and tracked campaign performance.
Supported promotional events and collaborated with design and sales teams.

Skills Used: Photoshop, Final Cut Pro, MS Excel, AutoCAD

Published Research Papers

Developing A Smart Artificial Intelligence Algorithms Based Financial Management Systems Reliability Analysis
International Journal of Technology, Science and Engineering | ISSN: 2457-1016
Developing the Design of a Natural Language Processing-Based Online Translation Recognition System for Effective Implementation
International Journal of Innovations in Applied Science and Engineering | e-ISSN: 2455-5134 / p-ISSN: 2455-9059
An In-Depth Analysis of the Impact of Business Analytics on Digital Business Growth
International Journal of Law, Management & Social Science | ISSN: 2581-3498
Analysis of the Genesis and Growth of Digital Startup Ecosystem in India and Its Influence on E-Governance
International Journal of Transformations in Business Management | e-ISSN: 2231-6868 / p-ISSN: 2454-468X
Unsupervised Machine Learning Techniques for Removing Artefacts in Electrodermal Activity
International Journal of Research in Medical Sciences & Technology | e-ISSN: 2455-5134 / p-ISSN: 2455-9059
Employability of an IoT-Based System for Monitoring and Controlling Electrical Devices
International Journal of Advanced Engineering | ISSN: 2457-0397
Comprehensive Evaluation of Indian Startups on Ease of Doing Business Metrics
International Journal of Inventions in Engineering and Science Technology | IJIEST/01188

Leadership & Extracurriculars

Business Conclave – Event Head
Led a 10-member team to conceptualize a one-of-its-kind marketing event with Paytm, Deloitte USA, Microsoft, KPMG, and EY. Designed rounds on product management, PR crisis, market entry cases, and more.
Blaze’22 – Senior Member
Played a key role in organizing NMIMS's flagship sports event promoting athletic spirit and excellence.
Vaayu’22 – Senior Member
Core member of NMIMS’s cultural fest, fostering creativity and youth empowerment at one of India’s largest student-run festivals.
Enactus NMIMS – Member
Involved in driving social entrepreneurship through collaborative student-led initiatives.

Community Service & Volunteering

Earth Saviours Foundation – Lead Volunteer
Worked to support less privileged people and advocate for environmental protection.
Meals of Happiness (MoH) – Volunteer
Helped distribute nutritious meals to underprivileged and malnourished communities.
Teach for India – Volunteer Lead
Mobilized and led volunteers to help unemployed youth build communication and employability skills.
Umeed Foundation – Assistant Educator
Engaged with children with mental disabilities, using art and play therapy to improve communication and confidence.
Nehru Yuva Kendra, Art of Living, Global Peace Foundation, Leaders for Tomorrow
Participated in youth development and peace-building initiatives with national organizations.

What I Do

Data Analytics

Transforming raw data into actionable insights using Excel, Python, and Tableau.

Business Strategy

Market research, trend analysis, and KPI tracking for smart decision-making.

Teaching & Mentorship

Assisting faculty at NMIMS, guiding students in organizational behaviour and research methods.

Mentors

Pushpendra Sharma

Mr. Pushpendra Sharma is a seasoned technology professional with over 5 years of experience in technology management. He has played a pivotal role in shaping my understanding of the tech industry and has been a constant guide in helping me apply technological concepts in practical domains. His mentorship has significantly strengthened my technical foundation.

Prof. Rajesh Sharma

Professor Rajesh Sharma, an academician and entrepreneur, has served as an Associate Professor at FIITJEE, Center Head at USA UnivQuest, and Adjunct Faculty at California Lutheran University. He is currently the founder of The Great Indian Dream, an initiative supporting students in realizing their aspirations of studying abroad. His mentorship has been instrumental in guiding me toward academic excellence and global opportunities.

Hi, I'm Krishna Rathi